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Ad mogul Martin Sorrell hints Facebook could soon become WPP’s second largest media investment

  • WPP, the world's largest advertising group, will keep Google as its top media investment in 2017.
  • However, Sorrell suggested the firm's client portfolio could be set to see Facebook move ahead of Rupert Murdoch's News Corporation in second place.
  • When asked about WPP's decision to double its investment in Snap from last year despite a number of market jitters, Sorrell described the group's commitment as a "flea on the elephant's backside".

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