Thursday, March 28, 2024
HometechnologyVirtual reality investments are a long-term play for businesses targeting Gen Z,...

Virtual reality investments are a long-term play for businesses targeting Gen Z, says South Korea’s Zepeto

  • Investments in the "metaverse" — a shared virtual reality space that allows individuals to interact with other users within a digital environment — are taking off, according to South Korean avatar app Zepeto.
  • Rudy Lee, chief strategy officer of the Naver-backed app, told CNBC businesses are using virtual reality to target Gen Z consumers.
  • "I think the companies looking towards that demographic as well as the future are definitely looking at this from a very long-term perspective," he said.

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