- Investments in the "metaverse" — a shared virtual reality space that allows individuals to interact with other users within a digital environment — are taking off, according to South Korean avatar app Zepeto.
- Rudy Lee, chief strategy officer of the Naver-backed app, told CNBC businesses are using virtual reality to target Gen Z consumers.
- "I think the companies looking towards that demographic as well as the future are definitely looking at this from a very long-term perspective," he said.