Friday, March 29, 2024
HomemediaTime exec says Meredith merger boosts the company's chances against 'tech monsters'

Time exec says Meredith merger boosts the company’s chances against ‘tech monsters’

  • Media giant Time Inc.'s acquisition by Meredith is key to boosting its digital business, offering it a fighting chance against technology giants, said the company's chief content officer, Alan Murray
  • The media industry is facing an exceptionally tough period because of the digital disruption, Koch said
  • "Giant tech monsters" like Facebook and Google are taking the lion's share of digital advertising without having to spend on creating content, he said.

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