- Millennials departing major cities to adopt suburban and rural lifestyles have emerged as a key customer base for farming supplies retailer Tractor Supply, CEO Hal Lawton said.
- "We've been gaining market share with our core customer, but also with the new customer: the millennial customer," Lawton told CNBC's Jim Cramer.
- "We saw a 4 point sales penetration change last quarter with the millennial cohort," Lawton said in a "Mad Money" interview.
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