Friday, March 29, 2024
Homeholiday centralHallmark greeting cards have adjusted to the digital revolution

Hallmark greeting cards have adjusted to the digital revolution

  • Hallmark's chief marketing officer Lindsey Roy explains that physical cards could be staging a comeback, led mostly by millenials.
  • Depending on the occasion, a physical card still conveys a personal touch that many consumers still favor, she said.

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