- The price paid for a new car averages $41,378, according to a recent estimate.
- The average discount offered is about 4.3% of the sticker price, less than half what it was a year ago.
- These tips can help you find a deal if you're flexible about brand or model and are ready to act quickly.
David Paul Morris | Bloomberg | Getty Images
Being in the market for a new car right now is challenging, to say the least.
Heading into the long Labor Day weekend, transaction prices remain elevated. While the three-day stretch normally marks when dealerships hold big sales events to clear their lots and make room for next year's models, low inventory and strong consumer demand mean fewer incentives are needed to sell cars.
"It's a tough environment," said Kelsey Mays, assistant managing editor for Cars.com. "I don't think it's a surprise to shoppers, but that doesn't make the situation any easier."
