Thursday, March 28, 2024
HometechnologyAmazon likely front-runner for multiyear NFL Sunday Ticket deal, sources say

Amazon likely front-runner for multiyear NFL Sunday Ticket deal, sources say

  • Amazon has a serious interest in "Sunday Ticket" and is in talks with the NFL about the package, sources say.
  • The NFL may ask for up to $2.5 billion per year for the package, a source said.
  • NBCUniversal's Peacock isn't expected to be a serious competitor for the rights, a source said.

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Dallas Cowboys wide receiver Brandon Smith during the game between the Dallas Cowboys and the Jacksonville JaguarsMatthew Pearce | Icon Sportswire | Getty Images

Amazon is in talks to acquire the rights for the National Football League's "Sunday Ticket" package and is seen as the front-runner by others involved in talks with the league, according to people familiar with the matter.

Amazon has a serious interest in the multiyear package of out-of-market games, said the people, who asked not to be named because the discussions are private. Amazon in May agreed to pay about $1 billion per year to become the exclusive provider of Thursday Night Football games beginning next year. That deal made Amazon Prime Video the first-ever streaming service to own an exclusive NFL broadcast package.

An Amazon spokesman declined to comment on "Sunday Ticket" discussions.

The NFL is expected to ask for $2 billion to $2.5 billion per year for the package and wants to wrap up discussions before the season ends in February, two of the people said. "Sunday Ticket" has been owned by DirecTV for the past 27 years. Talks are progressing with interested parties, suggesting the league is getting closer to choosing a new provider, said the people.

DirecTV, which AT&T spun out as a new company last month, renewed "Sunday Ticket" in 2014 for eight years. The current contract ends after the 2022-23 season.

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