- Impossible Foods this week launched its plant-based chicken replacement for restaurants and grocery stores while rival Beyond Meat brought out a new alternative-protein chicken tender for restaurants in July.
- Local vegan quick-serve and comfort food restaurants from Atlanta to Minneapolis and San Antonio are finding success with plant-based fried chicken sandwiches.
- The food industry needs new chicken ideas for reasons beyond consumer interest in the fake meat fad as the chicken supply is constrained and prices have been rising.
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Vegan chicken quick-serve restaurants like San Antonio, Texas-based Project Pollo are aiming directly at Chick-fil-A and its fried chicken sandwich as the plant-based meat industry rises against one of fast-food's recent best-selling menu items.Bloomberg | Bloomberg | Getty Images
In an iconic scene from 1970's film "Five Easy Pieces," a young Jack Nicholson orders a chicken sandwich without the chicken.
The waitress is incredulous. "You want me to hold the chicken?" she retorts.
Half a century later, this nix-the-chicken request would hardly register an eye-roll. While the chicken sandwich war that kicked off back in summer 2018 between Popeye's and Chick-fil-A has not reached an official cease-fire, and has spread to additional fast food giants, a new contender is poised to slay its competitors on the battlefield: a chicken sandwich that, well, holds the chicken.