Friday, January 27, 2023
Homeesg impactThe next fast-food chicken sandwich war may be a vegan one

The next fast-food chicken sandwich war may be a vegan one

  • Impossible Foods this week launched its plant-based chicken replacement for restaurants and grocery stores while rival Beyond Meat brought out a new alternative-protein chicken tender for restaurants in July.
  • Local vegan quick-serve and comfort food restaurants from Atlanta to Minneapolis and San Antonio are finding success with plant-based fried chicken sandwiches.
  • The food industry needs new chicken ideas for reasons beyond consumer interest in the fake meat fad as the chicken supply is constrained and prices have been rising.

In this article

Vegan chicken quick-serve restaurants like San Antonio, Texas-based Project Pollo are aiming directly at Chick-fil-A and its fried chicken sandwich as the plant-based meat industry rises against one of fast-food's recent best-selling menu items.Bloomberg | Bloomberg | Getty Images

In an iconic scene from 1970's film "Five Easy Pieces," a young Jack Nicholson orders a chicken sandwich without the chicken.

The waitress is incredulous. "You want me to hold the chicken?" she retorts.

Half a century later, this nix-the-chicken request would hardly register an eye-roll. While the chicken sandwich war that kicked off back in summer 2018 between Popeye's and Chick-fil-A has not reached an official cease-fire, and has spread to additional fast food giants, a new contender is poised to slay its competitors on the battlefield: a chicken sandwich that, well, holds the chicken.

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