Friday, March 29, 2024
HometechnologyApple slashes prices as ruble strengthens

Apple slashes prices as ruble strengthens

Apple has cut prices for products like the iPhone 6 in Russia in the wake of a rising ruble.

The cost of an iPhone 6 Plus on its Russian website has been slashed to 55,990 rubles ($1,123) from 61,990 rubles, marking a near-10 percent drop from a month earlier. A screenshot from March 24 also showed a 5,000 ruble cut for the iPhone 6, though the cost of accessories including Beats headphones and keyboards held steady.

An iPhone 6 Plus at an Apple storeAdrees Latif | Reuters

It comes after Apple hiked Russian prices by 35 percent in December on the heels of a 50 percent dive in the ruble from a year earlier.

The tech giant temporarily halted sales on Dec. 17, due to currency volatility.

Apple did not respond to a request for comment from CNBC.

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