Audi showed off a prototype self-driving feature it calls "Piloted Driving" in a model A7 outfitted with cameras, radar and lasers.
(Read more: A high-tech year ahead for automakers)
The Audi A7 Autonomous on display at the 2014 Audi CES keynote presentation at The Chelsea at The Cosmopolitan of Las Vegas on Monday.Getty Images
BMW demonstrated self-driving and self-drifting ConnectedDrive prototypes equipped with cameras, radar, ultrasonic sensors and, of course, GPS.
And for music-loving drivers, Ford displayed a 2014 Ford Fusion with music streaming via iHeart Radio, a Ford F-150 Raptor SVT with SiriusXM satellite radio and a 2014 Ford Fiesta with streaming music via Pandora.