Companies are beginning to embrace wearable wellness devices for employees—a major development, according to James Park, CEO of Fibit, which makes wearable activity trackers.
"Corporate is one of the fastest-growing parts of our business," he told CNBC during an interview at the Consumer Electronics Show in Las Vegas. "We power 30 of the Fortune 500 corporate wellness programs, so that's been a big part of what we do now."
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Fitbit is already a leader in consumer wearables. In fact, its products—which are sold in about 30,000 stores in the U.S., including major retailers such as Target and Best Buy—accounted for 67 percent of units sold in the activity-tracking category last year, according to recent data from the NPD Group.
With more corporations looking to improve employee health and fitness, Fitbit is now angling to become the activity-tracking tool of choice in the enterprise space.
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Wearable devices are taking over in the corporate environment the same way consumer mobile devices did, Park said.