Monday, September 25, 2023
HometechnologyKaz Hirai on Why Sony’s Pay TV Bid Can Succeed Where Intel...

Kaz Hirai on Why Sony’s Pay TV Bid Can Succeed Where Intel and Others Stumbled

Sony's secret weapon to crack into the tight-knit pay-TV market? The 25 million PlayStation 3 devices already in U.S. homes.

"That's a compelling number and it reaches a demographic that may not sign up for other services," Sony CEO Kaz Hirai said in a roundtable with reporters on Tuesday. "We do bring a unique demographic."

Read the full story on Recode.

By Ina Fried, recode.net.

CNBC's parent NBC Universal is an investor in re/code's parent Revere Digital, and the companies have a content-sharing arrangement.

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