Sony's secret weapon to crack into the tight-knit pay-TV market? The 25 million PlayStation 3 devices already in U.S. homes.
"That's a compelling number and it reaches a demographic that may not sign up for other services," Sony CEO Kaz Hirai said in a roundtable with reporters on Tuesday. "We do bring a unique demographic."
—By Ina Fried, recode.net.
CNBC's parent NBC Universal is an investor in re/code's parent Revere Digital, and the companies have a content-sharing arrangement.