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HomeautosFord exec backpedals after saying it tracks drivers

Ford exec backpedals after saying it tracks drivers

A Ford Motor executive who said the company tracks and collects data on how Ford customers drive their vehicles said Thursday that he regrets making the comments.

Jim Farley, executive vice president of marketing and sales at Ford, said that he was wrong to suggest to customers that the automaker uses GPS devices in vehicles to collect data on how people drive.

(Read more: Ford: We can use GPS to track your car movements)

"I definitely left the wrong impression with my comments, and I regret it," Farley told CNBC. "It's important to me that our customers know where we stand and that we do not track them."


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