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Ford bets big with its big truck

Ford's F-Series pick-up, the best-selling vehicle in the U.S. and the primary profit driver for the automaker, is getting a dramatic makeover that could have major implications for Ford and the auto industry.

The new 2015 F-150 will feature a lighter, more fuel efficient aluminum body and a new V-6 EcoBoost engine that will combine to give the Ford's bread and butter truck substantially better mileage.

(Read more: Ford exec backpedals on tracking comment)

Ford will not say how many miles-per-gallon owners of the new F-150 will see, but sources within Ford and in the industry say the target is 26 or 27 MPG.

That would be a jump of 15-20 percent fuel efficiency compared to the current F-150 which gets 23 MPG.

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