After about six years of selling high-priced yoga pants, outgoing Lululemon Athletica CEO Christine Day has her next project: revamping the frozen-foods section.
On Tuesday, she announced that she'll take the helm at Luvo, formerly Lyfe Kitchen Retail, a healthy foods start-up backed by Derek Jeter and Jennifer Garner.
"For me, it's about purpose-led companies … so actually reinventing the frozen-food aisle with healthy food that's nutrient dense, that's good for people, that reintroduces people to food they should be eating and love—that's a mission I can get up for every morning," she told CNBC's "Closing Bell."
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In June, Day said that she would leave the yoga apparel marker after a replacement was found. While shifting from yoga to food may seem like a leap, Day is no stranger to America's eating habits, having spent two decades at Starbucks.
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"I really feel like the time is right," she told CNBC. "This is an industry that's about to make a huge shift, and I think health and wellness are on everyone's mind right now."
—CNBC's Katie Little. Follow her on Twitter @KatieLittle
