One of the most dominant players in pro football history — and a convicted drunken driver — is about to appear in a Bud Light public service ad to urge folks not to drink and drive on Super Bowl Sunday.
Bruce Smith, the all-time National Football League sack leader who played a combined 19 seasons with the Buffalo Bills and Washington Redskins before retiring in 2003, concedes in the ad: "I disappointed myself and those close to me."
He urges viewers: "Please, learn from my story and make sure a safe ride home is also part of your game plan."
The PSA, which Anheuser-Busch will post on its Facebook page and YouTube channel, will not be broadcast. But it is expected to be widely shared on social media, if only because it is the brewer's first message featuring a celebrity convicted of drunken driving.
