Some new start-ups are doing for booze what Grubhub and Seamless have done for restaurants: allowing customers to shop without having to put on a pair of shoes.
Founded by three college friends, Drizly makes an iPhone app and it has just received $2.25 million in venture capital funding from Atlas Ventures, Breakaway Ventures and a handful of other firms and angel investors. It opened shop in the Boston area in May 2013, and will soon be heading to New York, where it is working with 26 liquor and wine stores. In order to operate legally, the company makes its money by charging retailers a flat subscription fee to use its order fulfillment software as well as its iPhones, and iPads.
—By Jason Del Ray, recode.net.
CNBC's parent NBC Universal is an investor in re/code's parent Revere Digital, and the companies have a content-sharing arrangement.