Saturday, March 2, 2024
Homefood and beverageVodka freezer pops? The new face of happy hour

Vodka freezer pops? The new face of happy hour

"We're 100 calories, we're 8 percent alcohol by volume, and we're an adult freezer pop," Phil Hurley said as he prepared to slurp on a frozen Slim Chillers watermelon martini pushed out of a plastic tube. Hurley's trademarked the phrase "Freeze your a– off," and his line of beverages did nearly a quarter million dollars in sales in its first year.

Low-calorie, premixed frozen cocktails are just one sign that millennials are looking for a new kind of happy hour.

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